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Bright prospects.

We set media production in motion.

 

Understood the world over.

Translation management for the fastest time to market.

 

Stay in complete control.

The organizational talent with a global overview.

 

Don’t search: find!

The central media archive that keeps all your data available.

 

Competitive in the world market.

The product information management for cross-media communication.

 

Custom series.

The modular system for CI-compliant print data at the push of a button.

 

Always correct.

The correction tool with an integrated approval system.

Marketing Resource Management (MRM) for Global Marketing and Media Processes

 

A Platform for the Entire Marketing Process

myWorkflow combines Digital Asset Management (DAM), Product Information Management (PIM), translation management, online proofing, project management and web-to-print on a single, centralized platform.

Manage your marketing and media processes—from product information through translations and approvals to automated publication—all web-based, worldwide, and fully compliant with your corporate identity.

What is myWorkflow?

 

myWorkflow is a modular marketing resource management (MRM) platform for companies with international marketing, sales, and media processes.

The software connects all work steps along the content supply chain on a single platform:

  • Manage product information
  • Centrally organize media
  • Create marketing materials
  • Coordinate translations
  • Approve content
  • Automate publications
  • Manage projects

This speeds up processes, reduces errors, and enables marketing content to be published more quickly across all channels.

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The Modules
myMedia

Digital Asset Management (DAM)

Manage images, videos, documents, and marketing materials in one central location. Thanks to AI-powered tagging and smart search, teams around the world can find the right assets anytime.

myMIM

Product Information Management (PIM)

Manage product data, marketing copy, images, and documents centrally, and automatically make them available for print, web, and e-commerce.

myTranslations

Translation Management

Manage translations directly within the layout and streamline international publishing processes.

myCorrections

Online Proofing & Approval

Review and approve marketing materials directly in your browser—without PDFs or back-and-forth emails.

myProjects

Workflow & Project Management

Coordinate international marketing projects, tasks, and approvals on a single platform.

myPublish

Web-to-Print & Template Publishing

Automate the creation of promotional materials that comply with your corporate identity, and enable locations or partners to customize them.

From product to release—all in one workflow

Many companies use different systems for:

  • Product Data
  • Media Management
  • Translations
  • Approvals
  • Layout
  • Marketing Materials
  • Project Management

This results in data silos, duplicate data entry, and unnecessary coordination loops.

With myWorkflow, all departments work from a shared database. Information is automatically exchanged between modules and is always available in real time.

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Why Marketing Teams Use myWorkflow

Marketing departments face challenges every day, such as:

  • scattered product data
  • disorganized media libraries
  • lengthy approval processes
  • time-consuming translations
  • manual creation of marketing materials
  • lack of transparency in projects

myWorkflow digitizes and automates these processes and creates a central platform for the entire marketing organization.

Standalone software solutions or an integrated platform?

 

Standalone systems myWorkflow
Multiple data sources A central platform
Duplicate data maintenance Single Source of Truth
Media breaks End-to-end workflows
Different user interfaces Consistent user experience
Many interfaces Seamless integration
High coordination effort Automated processes

Your Benefits with myWorkflow

  • A Platform for All Marketing Processes
  • Centralized Management of Product Data and Media
  • Digital Asset Management (DAM)
  • Product Information Management (PIM)
  • AI-powered tagging and intelligent search
  • Online proofing with integrated approvals
  • Web-to-print and template publishing
  • Translation management
  • Marketing project management
  • Automated workflows
  • Role and permission management
  • Browser-based access
  • Hosting in Germany
  • Seamless integration of all modules

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Who is myWorkflow designed for?

myWorkflow is particularly well-suited for:

  • Manufacturing companies
  • Mechanical engineering
  • Consumer goods manufacturers
  • Technical distributors
  • Wholesalers
  • Franchise systems
  • International brands
  • Marketing departments
  • Agencies

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FAQ

Frequently Asked Questions

What is Marketing Resource Management (MRM)?

Marketing Resource Management encompasses the planning, management, and automation of all marketing processes—from content creation to publication.

What modules does myWorkflow include?

The platform includes, among other things, digital asset management (DAM), product information management (PIM), translation management, online proofing, workflow management, and web-to-print.

Can I use only certain modules?

Yes. All modules can be used individually or combined to form a fully integrated platform.

Is myWorkflow web-based?

Yes. The software is used entirely through the browser and does not require any local installation.

Can myWorkflow be integrated into existing systems?

Yes. The platform is designed to integrate data from ERP, PIM, or other enterprise systems and process it seamlessly.