Custom series.

The modular system for CI-compliant print data at the push of a button.

Web-to-Print Software for Brand-Compliant Marketing Materials

Automate the creation of marketing materials, ads, brochures, business cards, and sales materials from centralized templates—always in compliance with your brand guidelines.

With myPublish, companies can centrally manage their promotional materials and enable locations, retailers, franchise partners, or sales teams to independently customize approved templates. Print-ready PDFs and digital content are automatically generated and made available immediately.

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What is myPublish?

myPublish is a web-to-print and template publishing solution for companies that want to create marketing materials centrally and distribute them locally.

Marketing departments define layouts, content, and design rules centrally. Users can customize approved elements individually without deviating from the corporate design.

This enables local marketing initiatives with maximum brand consistency and minimal coordination effort.

The Benefits

100% CI-Compliant Marketing Materials

All templates are managed centrally and comply with corporate design guidelines at all times. Local adjustments are made within defined guidelines.

Unlimited Customization of Templates

Ads, flyers, brochures, price lists, job postings, or business cards can be personalized as often as you like—without any layout skills or the need to hire an agency.

Instant Print Preview

Changes are displayed immediately. Users can see the final result right away and review the content before publishing.

Multichannel Publishing

Content created once can be used for print, the web, point-of-sale, social media, and other communication channels.

Direct Integration with Product and Media Data

Images, videos, and product information can be automatically imported from myMedia® and myMIM®. This prevents media discontinuities and ensures that content remains up to date.

Automated Print Production

Print-ready and certified PDF files can be generated with a single click and sent directly to print shops or shipping service providers.

The Workspace

Brand Portal for Decentralized Marketing Organizations

Many companies face the challenge of centrally managing marketing materials while still providing local locations with sufficient flexibility.

With myPublish, retailers, franchisees, branches, and sales partners gain access to approved templates and content.

This allows local promotional materials to be created independently, while the central marketing department retains full control over brand identity, content, and design.

Local Marketing Automation for Retail and Franchises

myPublish automates the creation of local marketing materials and reduces the coordination effort between headquarters and branch locations.

Typical use cases:

Franchise systems
Retail chains
Retail companies
Trading groups
International sales organizations
Manufacturers with dealer networks

This allows local campaigns to be implemented more quickly without compromising brand consistency.

Web-to-Print vs. Traditional Marketing Materials Production

Many companies still produce marketing materials through agencies, InDesign files, email loops, and manual approvals.

Traditional Process	myPublish
Manual Layout Adjustment	Template-Based Automation
Dependence on an Agency	Self-Service for Users
Lengthy Approval Processes	Instant Customization
High Production Costs	Scalable Production
Variable CI Quality	Consistent Brand Standards
Multiple File Versions	Centralized Template Management

What kinds of marketing materials can be created with myPublish?

With myPublish, companies can create, among other things:

Flyers
Brochures
Advertisements
Price lists
Product sheets
Catalog pages
Business cards
Job postings
POS materials
Sales materials
Franchise promotional materials
Digital marketing content

All documents are based on centrally maintained templates and can be customized.

Multichannel Publishing from a Single Source

Today, marketing content must be made available simultaneously for print, the web, and digital channels.

myPublish helps companies manage content centrally and distribute it across all channels. This reduces redundancies and significantly speeds up updates.

FAQ

Frequently Asked Questions about web-to-print and template publishing